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soul & expertise

We embody a bold commitment to fostering a confident, successful existence where your beauty radiates. We approach every aspect of our work with a holistic perspective, taking into account the well-being of our guests, beauty professionals, community, and environment in every decision we make. Through our ethically sourced, natural products, dedication to ongoing education, and our service-driven mindset, we aspire to elevate the cosmetic industry as a whole and establish an unprecedented benchmark for beauty.


At our core, we have a passion that goes beyond traditional beauty, embracing a philosophy focused on empowering individuals and propelling the cosmetology industry forward. We transform the beauty landscape through our carefully curated products, ongoing education, and a service-oriented mindset. With an unwavering dedication to uplifting both the industry and its ambassadors, we are committed to redefining standards and unleashing the boundless potential of beauty.

Louisville Business First logo
Louisville Business First 40 under 40 logo
A logo

Business First of Louisville

2015 Innovative Partner

Business First of Louisville 40 under 40 honoree, owner Jill Higginbotham

Top Five Salon on Louisville’s A-List 2013

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